Horncastle’s rebrand launched alongside three distinct Concept Living™ showhomes in Halswell, Christchurch. We introduced the identity through showhome signage, print advertising and editorial content, then extended it across brand documents, stationery and signage.

The new identity reflects Horncastle’s attention to detail and passion for craftsmanship. Inspired by moodboard layouts, it brings together typography, imagery and generous white space to give each home room to tell its own story.

The primary brand typeface Berlingske lends the brand a crafted, refined character, while the supporting serif brings clarity to practical details. A restrained palette of white, dark blue and teal keeps the overall expression considered and recognisable.

Ōtautahi, Aotearoa