Typeface trawler, analogue doodler, and serial tab opener. I’m Sam, a designer based in Ōtautahi Christchurch. For over 10 years, I’ve worked across a wide range of fields including brand identity, web and digital design, print, strategy, naming, editorial, signage and wayfinding, and illustration.

Whether bold or subtle, with pixels or in ink, I enjoy combining strategic thinking with visually engaging design to create meaningful and long lasting brand experiences.

I’m happiest when I can work in a collaborative environment that allows ideas to be heard, encourgaged, and developed to their full potential.
Experience

2014–23
‍
2023–25
‍
2025–
Double Lux
‍
Friday Creative

Freelance
2015–2023
Designer, Double Lux, Christchurch, NZ
2023–2025
Designer, Friday Creative, Christchurch, NZ
2025 ~
Freelance
Education

2011

2012–14
Certificate in Design, CPIT

Bachelor of Design, CPIT
2012–2014
Bachelor of Design, Level 7, CPIT, Christchurch, NZ
Capabilities

Brand Identity
Brand Strategy
Brand Guidelines
Logos
Packaging
Art Direction
Websites
Illustration
Signage / Wayfinding
Social Media
EDMs
Branded Campaigns
Business Collateral & Templates
Print
Editorial
Apparel
2012–2014
Bachelor of Design, Level 7, CPIT, Christchurch, NZ
Skills

Indesign
Photoshop
Illustrator
Figma
Microsoft Office
Webflow
Wix
Shopify
Readymag
‍
2012–2014
Bachelor of Design, Level 7, CPIT, Christchurch, NZ
Currently based:
Ōtautahi, Aotearoa
Contact:
Email, Linkedin
© 2026
Currently based:
Ōtautahi, Aotearoa
Contact:
Contact:
Currently based:
Ōtautahi, Aotearoa
Contact:

© 2026
Currently based:
Ōtautahi, Aotearoa
Contact:

© 2026