Ethique is a solid skin and hair care brand designed to minimise the use of plastic bottles. Through the use of biodegradable packaging and naturally derived ingredients, Ethique’s products are luxurious on the body and gentle on the planet.
Our rebrand included a rename from Sorbet to Ethique, allowing for greater trademark ability in overseas markets.
We wanted the bars to feel collectable: the kind of product that makes you want one in every colour. A custom logotype gives the range personality, while bold, distinct packaging makes each bar easy to recognise on shelf. Clear product information and simple illustrations help customers navigate the range.
The result is a confident, expressive identity that gives Ethique room to grow while keeping its purpose visible.
