Bellamy’s Organic is a well-established Australian baby formula and food brand that occupies Australasian, Chinese and South East Asian markets. As one of the leading brands in organic baby formula and food, it was important for the rebrand to reflect the premium ingredients used in the products while also enhancing key brand assets. Stronger implementation of the ‘Bellamy’s blue’ increased shelf presence and changing the name from ‘Bellamy’s’ to ‘Bellamy’s Organic’ made them stand out on shelf as the premium organic option.
As the design lead on this brand, I developed and oversaw the rollout across key applications, including formula and food packaging, key brand imagery, Australian domestic advertising campaigns, digital marketing, internal brand assets, websites and more.
